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Situated in the north of Portugal and serving a population of over 1.2million inhabitants with state of the art medical technology and strengthened medical teams, the new Braga Hospital (a partnership between José de Mello and the Portuguese Government), was designed to become one of the most important healthcare and health investigation facilities of the northern region.
So, the relocation to the new, larger and modern facilities was the motto for the rebranding of the Braga Hospital.
Through associating the striking ethnography and some of its most emblematic features, together with elements immediately recognized as health care, the logo dictated a strong human and emotional communication scheme that not only reinforced the spirit but also its local heritage of the north of portugal.
Friendly, fresh and close the identity proved to be so popular that it will also be applied to the new Vila Franca de Xira Hospital scheduled to open this coming year.
Credits to Pedro Lima and Pedro Almeida
Designed while at White
All rights White_Brand services and José de Mello SaúdeBranding, Graphic Design, Print Design2010 -
With it's headquarters in Portugal, Cimpor is now one of the world's top ten cement groups, being present in 14 countries and employing over 8500 workers.
During 2011, White was approached by Cimpor to pitch for the 2010 Annual Report. With the success of this project (which i will upload at some point), we were asked to create a series of ads also carrying the same mood to the public eye: a mix of invisible presence. Cement is all around us, it's part of our life and the modern world was built with it.
This is the result.
Designed while at White
All rights White_Brand services and CimporAdvertising, Branding, Graphic Design2011 -
Originally a telephony reseller, menatelecom saw it's re-birth happen in the end of 2007 at the hands of Miracle.
Our creative director, Weibke Wensel, set the tone, the strategy and look for a dynamic brand that was to be whoever and whenever, dashed with vibrant colors and energy.
And so, the whole of the Miracle creative team undertook, the mammoth task of the re-brandng of menatelecom.
A very suis-generis project that counted with everyones input to arrive at the final result.
With the public unveiling of the new brand, menatelecom not only increased its visibility but also set the standard for telecom brand communications in the Kingdom. With a close partnership on the way, Miracle was responsible for developing the menatelecom brand and managing its core communications strategy, helping the brand grow into one of Bahrain’s strongest telecoms operators.
Creative director: Weibke Wensel
Head designer: Tracy Maunder
Miracle Team: John Sheeran, Jun Balmes, Michelle Tickle, Rui Granjo, Sayed Al Moosawi, Shanmughadas Nelluvai, Tom Denton
Designed at Miracle, Bahrain
All rights belong to Miracle and menatelecomBranding, Graphic Design2008 -
Portugal Solidário 2010 was organized by Mota-Engil & TSF, the Palácio da Bolsa in Porto was chosen to celebrate the stories of those who give and receive and award a relevant institution that distinguished itself in the fight against poverty and social exclusion.
Credits to Tânia Almeida and Pedro Nunes
Designed while at White
All rights White_Brand services and Mota-EngilBranding, Exhibition Design, Graphic Design2010 -
Mota-Engil Group is the industry leader in Portugal in engineering, civil construction and public works sector and one of the biggest in Europe.
The Mota-Engil Group's vision is based on a clear strategy of growth, internationalisation and diversification of its businesses, as set out in its "Ambition 2013" strategic plan. The Group is engaged in a wide, multi-sectoral range of businesses, their performance in line with best international and market practices.
The Mota-Engil Group has three major Business Areas – Engineering & Construction, Environment & Services, and Transport Concessions – and it carries on its business in 19 countries through branches and subsidiaries around the world.
Designed while at White
All rights White_Brand services and Mota-EngilBranding, Design, Exhibition Design2010 -
In 2009, White won the pitch for creation and development of the 2008 BP - Portugal Annual & Sustainability Reports, both print and digital versions.
Proving to be a successful experience, BP has since appointed White for the development of such publications.
Designed while at White
All rights White_Brand services and BPBranding, Editorial Design, Graphic Design2009 -
Ravasqueira participates annually in international coupling competitions and achieved many successes with their horses.
With this opportunity to enhance the communication of their products, White, created an identity that allowed the connection between wine production and breeding of horses, thus maximising the sale of its star product - wine.
Designed while at White
All rights belong to WHITE_Brand ServicesBranding, Art Direction, Graphic Design2008 -
Rui Granjo - Miguel & Gisele weding invitation (2008)Illustration, Graphic Design, Typography2007 -
My most cherished and long lasting personal client, Afonso O’Neill
is a shipping company with over 110 years of history.
From a town where you can still find dolphins swimming in the river,
Setúbal, O’Neill has been cornerstone of the city’s mercant development.
My role was since the beginnig of our relationship to unify and add a personal charisma to the communication of this family run company.
Here is the illustration of the 2011 wall calendar.Digital Art, Graphic Design, Photo Illustration2010 -
EMAC's new brand communication engagement for 2010
Designed while at White
All rights White_Brand services and EmacBranding, Illustration, Graphic Design2009 -
EMAC - Environment company of Cascais, Portugal - is among other duties responsable for the cleaning and maintenance of the green spaces & beaches of Cascais county as well as rubbish clearance & recycling.
As the number of public green spaces grew, a small campaign was implemented to develop the public awareness to the growing impact of EMAC in the life of the county residents.
Designed while at White
All rights belong to White_Brand Services and EMACAdvertising, Illustration, Graphic Design2009 -
Responsible for ERASMUS, among other european study exchange programs, ANPROALV is the portuguese agency for further study.
The 2010 national conference was held in Lisbon under the title "creativity & innovation"
Credits to Tânia Almeida
Designed while at White
All rights belong to White_Brand Services and ANPROALVBranding, Exhibition Design, Graphic Design2010 -
1984 - 2009
APDC 25 years
is a book documenting the history of the development of communications in Portugal since the begining of the 80´s to the present day, and its context with the history of the country. The book encompasses a pen drive that carries the 25th anniversary film.Branding, Packaging, Editorial Design2009 -
"VEIO" (wood grain) is a pitch proposal for the portuguese wood industry association.
Designed While at White
All rights belong to White_Brand ServicesBranding, Editorial Design, Graphic Design2010 -
Paper reams packaging
Designed while at White
All rights White_Brand services and PortucelDesign, Packaging, Graphic Design2009
